In episode 20 of Practical and Positive Leadership, Monica welcomes a guest who’s redefining the recipe for entrepreneurial success—Bennett Maxwell, the powerhouse behind the wildly disruptive cookie empire, Dirty Dough.
From high-stakes ventures to viral growth, Bennett shares the raw, real story behind building a brand that challenges industry norms and sparks national conversation. His journey is packed with lessons on grit, growth, and thinking way outside the (cookie) box.
If you’re a current or aspiring business owner, this episode is your masterclass in bold leadership, brand building, and creating impact with purpose.
Don’t miss it. This one’s got layers.

Bennett Maxwell, CEO of Franchise KI and Founder of Dirty Dough
Who’s Behind the Mic
Host

Monica May-Dunn
Monica is the CEO/CFO at Arizona Escrow & Financial Services. Learn more about Monica here.
Leadership Podcast Overview
Dive into the world of leadership with the “Practical and Positive Leadership Podcast”. Each 10-20 minute episode brings you insightful conversations with top business leaders who share their journey applying the lessons from one of their favorite business books as they strive to create a positive impact.
Featuring honest conversations with business leaders who aren’t afraid to share their very real challenges and the successful strategies that worked for them, this powerful podcast will help you transform your leadership approach today.
Whether you’re overcoming leadership hurdles, building collaborative teams, or seeking inspiration to elevate your leadership skills, this series is your go-to resource.